Into the void gawkily sauntered a new hero, who took the path pioneered by 50 Cent, adapted to the internet era by Lil Wayne, and fully fleshed out with three-dimensional songcraft by Gucci Mane. Atlanta and its major hip-hop infrastructure- the strip clubs, mixtape trade, and tour circuit- had a star machine to generate revenue with a vacuum in its center. He was joined by T.I., hamstrung by repeated probation violations, while Young Jeezy, ready to capitalize off a hot street single, languished in label purgatory. It's easy to see Tity's presence in Gucci Mane's "Everybody Looking" video as a kind of Styrofoam baton pass just as Gucci's popular appeal reached a fevered pitch, he returned to prison. These tapes even pre-dated the mainstream-friendly 2 Chainz name transition, and indicated possible new momentum behind what had been an aging franchise tracks like "Between Me and U" and "Up in Smoke" (a masterful, underrated fusion of Christión's "Full of Smoke" with Art of Noise's "Moments in Love") indicated the rapper had a gift for the hazy afterparty slow jam, in an era when most artists reaching for the brass ring of Atlanta's rap game had to knock out peak-time hits.
REALigion’ Ten Year Anniversary capsule collection pieces can be purchased online at, at each tour location and in select UK retailers, including Selfridges (in-store and online) and Brother2Brother (online only).He's released solo mixtapes for several years, but it wasn't until 2010's Me Against the World 2: Codeine Withdrawal and Trap-A-Velli 2: (The Residue) that the spark seemed to find a fuse.
WHERE TO PURCHASE: True Religion x 2 Chainz ‘T.R.U. Consumers can join the waitlist for early access to the collection on Wednesday, Novemwith the ability to then purchase items on Tuesday, November 16, 2021, the day before it officially launches to the public. REALigion branded denim jackets, hoodies, short-sleeve tees, long-sleeve tees, and accessories, such as hats and bandanas, and will range in price from $20-$200. THE COLLECTION: The capsule collection will include T.R.U. REALigion.’ The tour, which is presented by True Religion and co-headlined by DJ Drama, will kick off in Chicago, IL on November 23 with Myrtle Beach, SC on November 26, Charlotte, NC on November 27, Atlanta, GA on November 28 and Silver Spring, MD on November 30. THE TOUR: 2 Chainz is headed down memory lane for the 10 th anniversary of his iconic mixtape, ‘T.R.U. The throw-back collection will consist of denim jackets, hoodies, tees, and accessories and will be available online at, at each tour location (Chicago, IL, Myrtle Beach, SC, Charlotte, NC, Atlanta, GA, Silver Spring, MD) and in select UK retailers, including in-store and online at Selfridges, and online at .uk.
REALigion’ mixtape with DJ Drama, which featured 2 Chainz wearing True Religion denim head-to-toe. REALigion Ten Year Anniversary Tour’, a nod to the rapper’s 2011 ‘T.R.U. As part of the collaboration, True Religion is sponsoring 2 Chainz’ ‘The T.R.U. ATLANTA & LOS ANGELES, November 10, 2021-( BUSINESS WIRE)-True Religion, an iconic American apparel and accessories brand, today announced the launch of its upcoming, limited-edition capsule collection in partnership with 2 Chainz on Wednesday, November 17, 2021.
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